A successful product launch relies on your ability to get the word out there in an engaging format that generates excitement. This can be particularly challenging for companies in the manufacturing industry who often need to present large, complicated, and highly technical products to their audience.
Today, let’s explore some product launch ideas and strategies that’ll have your audience itching to get their hands on your upcoming product.
Get your audience buzzing over social media
In 2023, a survey conducted by Hubspot found that 87% of consumers said they would use social media more often than search engines to search for brands. If social media is the first place your audience goes to learn about your company, then it’s the first place you should go to connect with them.
But leveraging social media is about more than just sharing the latest news, information, and memes. It’s also about fostering an active and engaged community. Take the time to ask and answer questions, respond to comments, and interact with your audience.
Here are some ideas for boosting engagement on social media platforms:
Use visuals to enhance your content
When it comes to generating interest on social media, some forms of content perform better than others. Generally speaking, visual content such as videos, pictures, infographics, and gifs will attract the most engagement. Studies have also found content that includes visuals receive 94% more views than text-only posts.
Using visuals such as photos, video, and gifs in your social media posts is also an important strategy for boosting retention and comprehension. After all, the human brain processes images 60,000 times faster than text and retains information better when it’s supported by visual content.
Take things to the next level with immersive AR
Why stop at visual content when you can engage more of the senses by presenting your products in a thrilling format that combines visuals, audio, animation, and text? With immersive AR applications such as JigSpace, you can demonstrate even the most complex products in an interactive and engaging format that stimulates the senses while getting your message across.
Leverage events and trade shows
Announcing a new product at events and trade shows can be an effective method of generating interest around your offering – particularly within the manufacturing industry.
By picking the events that are most relevant to your brand, you’ll be able to get your products in front of the audience that’s most likely to be interested in what you have to offer.
Additionally, larger events are often highly publicized and broadcast to viewers across the globe, making them the perfect opportunity to spread the word to millions of interested viewers. There are many ways of generating excitement at a trade show, including sneak previews, competitions, and even AR or VR presentations that let attendees see your product in the (virtual) flesh.
Spread the word via your website
Your company website is the hub to which all your product launch materials should lead, making it a vital facet of your marketing strategy.
Start by creating a product launch page outlining the key features and differentiators of your upcoming product. This will also serve as a dedicated space where your audience can find all the latest news, updates, images, and even product demos in the lead up to launch day. If you don’t want to give away too much about your product before its release, a simple page featuring a countdown clock is a great option for building anticipation.
Be sure to also incorporate banners, CTAs, pop-ups, and links throughout your website to help guide viewers to your new product launch page.
Keep your audience in the loop with emails
In a recent report conducted by HubSpot, B2B marketers revealed that feature announcements and product launch emails had the highest click-through rate. This goes to show that emails are still a key component of a successful product launch strategy.
Most people subscribe to email newsletters to keep up with the latest products, news, and announcements from the brands they follow, so be sure to keep your subscribers in the loop on all the latest developments. Not only can emails help build anticipation for an upcoming launch, regular contact can also go a long way to help build trust for your brand.
Note: Did you know that making your emails interactive with video content can increase your click rate by up to 300%? Imagine what you could do with immersive 3D content that contains video, audio, animation, and text in one!
Invite your audience to explore your pre-launch products in AR
It can be challenging to generate excitement for a product that your audience can’t yet see or touch. One of the many benefits of augmented reality in marketing is the ability to place your new product into the hands of your audience before it's actually released.
Available on virtually any web-enabled device, AR technology is now more accessible than ever. This makes it easy to share your 3D content worldwide via links or scannable QR codes on your website, social media, email, and even at live events. How much you want to reveal in your 3D demos is up to you. AR software such as JigSpace is so versatile, you’ll enjoy complete freedom to present your products exactly the way you want.
Want to see how an AR launch works in the wild? Check out how Alfa Romeo F1 Team Orlen harnessed the power of JigSpace to launch their new race car livery in the lead-up to the Formula 1 season.
Launch ideas to help your new product go off with a bang
Launching a new product can be a challenge, particularly when selling high-tech and complicated products in the manufacturing industry. Here’s a quick overview of our steps to a successful product launch strategy:
- Use social media to build an active and engaged community of fans which you can then use to generate excitement about upcoming product launches
- Incorporate visual and 3D content into your social media posts to encourage interaction
- Use events and trade shows to announce product launches to your most relevant audience
- Create CTAs, banners, and a dedicated product launch page on your website to help spread the word
- Build anticipation for launch day by keeping subscribers in the loop via email
- Create immersive 3D presentations that get your products into the hands of your audience – even before the physical product has been launched
Looking for innovative new product launch ideas?
Book a demo today to see how you can revolutionize your product launch strategy with AR technology.