3D product presentations in AEC
Say goodbye to line-drawings! How Slate and JigSpace are disrupting the furniture design industry with 3D product presentations in immersive augmented reality.
Notable brands such as Nike and RocNation look to the custom furniture experts at Slate to turn their specific vision into a reality.
It’s easy to see why. Slate develops bespoke furniture solutions as an asset to their clients, who come to them passionate about their idea for making the most of a workspace. Slate prides themselves on the use of innovative and emerging technology to underpin the design and collaboration experience.
2D presentations are stuck in the past
The current furniture design process is even older than the PDF (which is set to turn 30 in 2023).
Initial design solutions are usually presented as a series of line-drawings, which have been utilized for the better part of a century. Though this form of design presentation has at least (mostly) moved beyond printed manuals and onto the screen, they are still trapped in a 2D, PDF form. Specs and dimensions fight for information hierarchy on the page with external (multiple) links to different views, videos, and extended information.
This method is neither immersive or particularly exciting for the client, who has to fill the gaps with their imagination. Viewing, collaborating, and providing feedback on fine detail in a 2D, non-interactive format is both time consuming and rife with margin for error.
The people who win projects are those who can beat the current format for presentations
President of Slate Custom Design
3D interactive designs that surprise and delight!
JigSpace allows Slate to visually tie in models, floor plans, clusters, and animations from the one interactive 3D presentation.
The incredibly huge Davita monument scale Maple slab table (30’ x 10’) for their new office in Washington state is a perfect example of how presenting a design solution in 3D can be an incredible asset to the entire process.
The table is so large that 30-40 people can easily sit around it. This makes showing a design solution at scale on a 2D paper printout or a tablet difficult. A lot of tech is nestled into the design and is hidden from view.
The Slate team used JigSpace to give Davita a sense of scale and define the location of key touchpoints. That same Jig was used on the production floor, where they focused on connections and hardware to make sure everything fit together. The immersive nature of viewing a Jig in augmented reality meant they could zoom in and see fine details such as: where all the electrical boxes were to be installed and how the floorcore placements and AV alignments in the room fit the design.
We can show how people actually interact with a piece of furniture. It goes beyond just looking nice, we can show how the furniture fits into a space, how light and shade play and how people and the furniture fit into a space in harmony
Design Director at Slate Custom Design
It took less than five months of design development to make the table a fully integrated business tool. In no small part due to the incredibly collaborative nature of JigSpace augmented reality product visualisations, used to troubleshoot and refine the design, the gigantic table was installed within four hours. No issues.
Showing a client’s furniture in 3D absolutely blows them away but it also enhances what the AEC industry has identified as a critical factor in project success - trust.
And that’s a game changer.
Slate’s favorite JigSpace feature is the presentation animations within the JigSpace designs on-screen.